My name is Marcin Drabek.

I create relevant marketing ideas and turn them into action.

I am a creative strategist, brand advisor, and marketing team leader with over 15 years of professional experience. Throughout my career, I have contributed to improving marketing communication for B2B and B2C brands in the technology, FMCG, and retail sectors across the US, Middle East, and Poland.

My approach is grounded in a strategic process that integrates data and market insights, always aiming to strike a beneficial balance between audience needs and business objectives.

Some of the brands I have proudly worked with:

  • Improving brand communication and lead generation process for a leading SaaS website builder for real estate professionals in the US.


  • Developing brand strategy and directing long-term marketing activities in B2B and B2C areas for one of the top real estate classifieds platforms in Poland. Mentoring a team of marketing professionals.

  • Developing marketing strategy, and building brand awareness across all channels with both B2B and B2C audiences for one of the largest and most recognized Polish classifieds platforms.

  • Supporting agency expansion in the Middle East, Poland and Europe by developing B2B marketing strategies, conducting lead generation campaigns and market research.

  • Inventing the brand for one of the most renowned law firms in Poland.

  • Developing growth strategy, and building the new brand language for a Polish SaaS company providing virtual desktop infrastructre for filmmakers all over the world.

  • Morizon and Gratka again? Yes - this time developing and implemonting-term B2B strategy, that included launching new communication channels, releasing online webinars, and inveting The Real Estate Report - a high quality online magazine, co-branded with Forbes.

  • Fine-tuning online communication for one of the most promising martech startups in Europe.

  • Evaluating and improving the brand strategy of one of the most recognized chains of bookshops in the Polish market, based on a large-scale ethnographic research.

I’ll be happy to help you with:

  • Whether it’s a new or well-established brand, let me to guide you through the process of defining its essence and positioning.

    We will start with a workshop synthesizing all of the existing ideas and business context. As a direct result, we will (re)build the brand foundations, including its purpose, unique identity and visual language. Finally, we will develop a detailed plan to manage brand communication in the long-term perspective.

  • Drawing on years of expertise in managing marketing funnels for B2B brands all over the world, I will help you with:

    • Delivering Account-Based Marketing (ABM) and B2B lead generation strategies.

    • Auditing and optimizing B2B marketing funnels.

    • Fostering collaboration between Marketing and Sales teams.

  • The purpose of the communication audit is to align the online messaging with your true targeted audience and business needs.

    The complete range of the audit involves:

    1. Evaluating the current communication strategy, including possible adjustments.

    2. Assessing the communication strategies used by the closest competition.

    3. Reviewing the current messages on all platforms, including websites, social media, and advertising.

    4. Providing actionable recommendations.

  • Over the past decade I have gained extensive experience in managing advertising campaigns at every stage of the process, from strategizing, through implementing, to data analysis and decision-making. I've led campaigns with budgets ranging from single to seven-digit figures, simultaneously managing them across multiple countries.

    Let me put this experience to work for you by:

    • Developing and auditing advertising strategies.

    • Crafting and evaluating budget plans.

    • Optimizing ad spend across digital platforms.

  • It’s a great way to start, but sometimes that’s all you need. Let me conduct an online or offline workshop in order to:

    • Create or evaluate brand/ B2B/ lead generation strategy.

    • Align Marketing, Sales or Product Teams together.

    • Accelerate already existing processes.

    • Generate relevant ideas.

    Fill the contact form to discuss the goals, availability and pricing.

  • "Marcin possesses a talent for blending solid methodologies with insightful research. His ability to identify insights and translate them into actionable strategies is impressive. Marcin's structured approach to strategy formulation and project execution consistently ensures that objectives are always met. I recommend him as a strategist and marketing expert."

    Jakub Lebuda, CEO @ Clipatize

  • "Marcin is a thoughtful expert whose intellectual courage to express well-founded, data-driven viewpoints—even when they differ from executive opinions—truly distinguishes him. His analytical rigor and adherence to first-principles thinking ensure that our strategies were not just innovative, but genuinely effective. Marcin’s unique approach has been instrumental in advancing our strategic objectives at Morizon and Gratka."

    Michał Jaskólski, CPO & Co-founder @ Grupa Morizon-Gratka

  • "Communication audit helped us understand how to better present our product and strengthen the brand narrative. Marcin is capable of identifying and organizing all communication challenges, at the same time inspiring to explore new strategic directions."

    Paulina Wardęga, CEO & Founder @ Heroify

  • "Working alongside Marcin showed me what partnering with a top-tier Head of Marketing really means. Marcin possesses an exceptional depth of domain knowledge and a keen understanding of how well-executed marketing integrates seamlessly into all facets of an organization. With Marcin on board, I had full confidence that our communication efforts were in capable hands. I could consistently rely on Marcin and his expertise, and I wholeheartedly endorse him as a versatile marketing expert who excels in both planning and execution."

    Peter Chommyk, Tech Entrepreneur, Founder @ Renderro

  • „As a business owner who has worked with numerous consultants, I can confidently say that Marcin stands out for his exceptional ability to listen and identify the right objectives, while bringing an extra level of creativity to the table. From a long-term perspective, the solutions he proposed not only perfectly aligned with our business needs but also resonated deeply with our target audience. I highly recommend him to anyone seeking a branding or strategic advisor.”

    Mirosław Ochojski, CEO & Founder @ InLegis

Get in touch.

Every marketing challenge is unique. Please fill out the form below for a peronalized solution and pricing details. All the information you provide will be handled with the utmost confidentiality, even prior to signing a formal Non-Disclosure Agreement.